Archive for February, 2010

Novels Are Not Dying

young_steve_jobs4

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” – “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.” – Steve Jobs

More and more, I’ve read about the death of the novel in the short attention span era of Twitter, Youtube and ChatRoulette.

They all seem to come to the conclusion that nobody under forty years old can pay attention for more than 144 characters at a time.

I have a different take on things and here are:

book_harry7

Exhibit ‘A’

twilight--novel----wikipedia--the-free-encyclopedi-lrg

Exhibit ‘B’

I’m pretty sure that it wasn’t the over forty crowd who broke sales records with the Harry Potter books… then set more records again with the Twilight novels? Okay, I do conceded that forty-one year old women who are a little too in touch with their inner 14 year old girl do add to those Twilight Saga sales but they aren’t the typical buyer.

We aren’t losing readers of novels, they have always been in the minority and short attention span Tweeters won’t start reading novels if they woke up tomorrow and the internet was gone. They would watch TV, films and read the sports page just like their grandparents did.

What is of more concern to me is that we will lose many of the young people who are avid readers unless they can be introduced to more mature characters in new novels that engage them every every bit as much as Harry or Bella.

Because it has also been the norm for the reading habits of people to change for the worse with age. I’d say that the typical consumption of novels rises until the late teens and then plateaus through to the early twenties when the demands of an adult life push long form reading out of most people’s lives. School and then work, spouses and children leave less and less time for long form reading- unless reading becomes important enough to them that they make the time.

Despite competition from alternative entertainment mediums, I’d hold that with a growing population and a growing worldwide literacy rate, there are more people reading novels right now than at any time in human history.

We just have to make sure that the rise of the e-reader doesn’t go hand in hand with a sense of entitlement to free goods from people who think nothing of ripping MP3s.

Musicians can still make a living performing live even if they never sell another song… I don’t think there are many authors who could do a dramatic reading of their book and sell out the local coffee shop let along BC Place Stadium.

Climate Change VS Climate Consistency

Quelccaya_Ice_Cap

"As the ice cap is retreating, it is exposing almost perfectly preserved plant specimens dating back 5,200 year, indicating that it has been more than 50 centuries since the ice cap was smaller than it is today." – Jason McManus, Daily Galaxy

So about 5,200 years ago the glacier was smaller than it is now and the local conditions are not unprecedented. "Climate Change" is a silly moniker considering that there is no alternate state for the climate to be in.

"Climate Consistency" doesn’t exist. Never has, never will. It is going to get colder and it is going to get warmer. This will happen cyclically over time spans measured in decades, millenniums, ages, epochs, eras and eons. We can create models to predict the short term but I hold that it is hubris to think that we are going to create models that are accurate enough to bet the lives of millions on.

Too many people have their careers, egos, politics, economics and philosophies bound up in the climate models being correct. Rest assured, the climate models are all wrong. Every last one of them, even the ones I agree with. That isn’t a slight on the men and women who created those models, it is just a condition of the universe. Any model of any system suffers the same fate, the model is not the thing.

Or as Korzybski put it, The map is not the territory.”

We make models because they are useful when they are accurate enough. To make them wieldy enough to actually function, we have to create a model that is a gross simplification of both size and time. With climate models we are trying to cram 115,000,000,000,000,000 cubic kilometers and 200 billion watts per second over thousands of years into a few cubic meters and a handful of days.

They then conclude that we’re doomed and that they can save the world if we do exactly what they say right now. I come to a different conclusion and figure that we’ll be a lot better off to actually see what is going to happen and then react to that.

About 200 Billion watts per second… just saying.

The job of modelling is to simplify a system while not letting it become so wrong as to no longer be useful. I think the true believers are downplaying Bonini’s paradox for fear that it undermine their righteous cause.

Should we make an educated guess at what the climate will do over the next hundred years and bankrupt ourselves on mostly symbolic actions that we know will not have a meaningful impact on even our computer models?

Colder is more dangerous for humanity than warmer and I would be more concerned if the majority of the planets glaciers were expanding. As it stands, more are contracting than expanding… yes gentle reader, few are actually going to disappear any time soon and some are expanding.

There is some element of political and market machinations involved, there always is when trillions of dollars and the votes of millions are placed on the table… but it strikes me that it is largely motivated by the the scientists and activists who need to save the world. Their self image is based on the grandiosity of a messiah complex where saving the world is the only activity that is worthy of their time. They will go through all sorts of mental gymnastics to prove to themselves and others that the world needs saving and that they have the one true answer.

If I am honest with myself, my view on the imperative for us to become a spacefaring civilization is uncomfortably close to their emotional attachment to the fight against Climate Change.

But where they are out of touch with reality, I just wanna save the human race.

… And We’ll Throw in an iPad!

My family makes made an income from the forest industry for a long time, generations actually. The last thing I want to do is talk down the price of wood in an already decimated market- but printing news on mashed up trees is really expensive.

ipad2

Let’s just go through it with The New York Times because its costs, circulation and subscription numbers are easy to find… and because Apple has the spiffy graphic of the iPad with the NYT already in it.

The New York Times almost assuredly spends well over $400 per year on the paper and printing of a years subscription worth of newspapers… I’m going to leave the delivery of the dead tree version out of the equation because I’ll just use it to wash the online delivery costs off the table.

They in turn charge less than $300 for for this and make up the difference, then the profit, with ad sales.

It would actually be in the Grey Lady’s best financial interest to offer a two year subscription to an iPad Edition for $600 and throw in the iPad for “free”. This is actually less than their NYT Kindle Edition that costs $336 for one year.

Kindle-NYTimes

I couldn’t find a picture of the Kindle DX with the NYT on it and didn’t feel like ‘shopping up something that bland, so I went with the smaller Kindle… but even the DX doesn’t bring the sexy like the iPad. This makes me unhappy since Jeff Bezos builds space ships, which makes him approximately 42,583% cooler than Steve Jobs will ever be… at least outside the influence of his Reality Distortion Field.

Steve-VS-Jeff

Where was I? Oh yeah. The NYT could surely get a discount off the Apples MSR of $400 if they purchased a half million of them. They have over 800,000 subscribers for the two year option so I don’t think ordering 500,000 iPads would be too optimistic with half coming up for renewal in any given year – and the new subscribers that would be drawn in by the “Subscribe and we’ll throw in an iPad!” deal.

The biggest problem might be Apple getting production high enough to meet demand.

Apple may be a closed ecosystem that won’t let their products play outside of their own sandbox- but I’m also pretty sure that the publisher could cut some kind of deal with Apple for distribution through iTunes to cost less than the current hundreds of trucks handing out stacks of paper to a kid on a bicycle to roll up and throw in a puddle at your front door?

Now, the consolidation of print, radio, movies and television into media giants actually work to make this even more viable. While The New York Times only owns about two dozen other newspapers, they could sell bundles of the NYT+Local or they could allow you to add on subscriptions for a nominal fee.

They could also do replacement advertisements for the regions that they have newspaper department in place. A local ad in the New York Times has little value for the advertiser when the person reads it in Boston. The NYT could offer the advertisers in their Boston Globe a deal to “localize” the New York Times iPad edition by inserting their local Boston ad in place of a local New York ad.

You’d have to leave the Fords and Cokes out of this since national advertisers would have a legitimate beef if their ad got pulled in a market where they actually service customers; but the Copacabana wouldn’t be too concerned about running its “Grand Opening at 760 8th Avenue” advertisement in Boston.

 

How does this play out for Canada?

shaw-communications Shaw Communication just got the okay from the bureaucrats to purchase the controlling interest in Canwest Global Communications so lets take that through the MBA mindgrinder.

You don’t want to get me on a rant about letting the state, who couldn’t make money with a whorehouse in a goldrush, make business decisions for anything more complex than a neighbourhood lemonade stand… nix that, your average ten year old would have a better handle on that.

So let’s stick to Shaw and how they can best use the iPad. It is a moving target, with deals being struck in all directions- but right now, with this purchase, they look to be acquiring 13 daily newspapers across the country and another 26 community papers.

Those 39 newspapers right there would make it almost an autopilot move for them to offer that free iPad with a two year subscription to one daily newspaper+your community paper. It would be quite short sighted of them not to.

It gets even better for them when we start looking into their other holdings and how they can be leveraged on a computer supplied and set up by Shaw.

Canwest Global has at least 11 portal websites, 12 localized Global websites and another 12 portals for their bigger specialty channels. It doesn’t take much business acumen to see the benefit these 35 (wholly or in part) advertisement driven websites would get from a Shaw iPad that had them integrated into the Homescreen.

Then there are the television holdings themselves. The flagship broadcaster is Global which reaches pretty much 100% of the televisions in Canada. Now add to that the 21 specialty channels that run on cable that is in a good part owned by Shaw.

Will Shaw see the potential of using the iPad as a portable media player and DVR for a nominal fee on their monthly cable bill? Could it replace, in part, the DVRs that they are offering right now at a discount with long term contracts? How many more pay-per-views could they sell to the mobile crowd killing time on the Sky Train?

Vertical and horizontal integration would make the iPad a massive force multiplier to a media conglomeration like Shaw – or are they going to let this opportunity slide on by for another five to ten years?

If they aren’t going to do it, over on 777 Jarvis sits Rogers Communications.

rogers-communications

Everything I pointed out for SHAW works for Rogers and their 70 consumer magazines, 51 radio stations, couple dozen TV stations, handful of internet portals, massive mobile network and their own cable distribution system.

Just thinkin’ out loud, maybe Rogers could sell off the Blue Jays for the estimated $286 million and use the money to bring in a fleet of transport trucks full of iPads? It strikes me as a better use of resources for a media and distribution company.

061215_toronto_blue_jays_logo

Testing Scrippet

John August, who has a truly great website on screenwriting, started up a project to allow for quasi- proper formatting of screenplays in a blog. Scrippet isn’t entirely accurate with its layout but it is plenty good enough to give examples and to post short scripts or excerpts online and have them look like a proper script.

Since I’ve been using Windows Live Writer to do most of my postings to this site, I figured I’d create the post there and see if it survived the trip over.

This left the format in a mess. Scrippet couldn’t seem to figure out what the elements were and left it jumbled. But, hitting the “edit” button I have at the top of the post, I simply opened it in my WordPress Dashboard, selected HTML view and then, without actually changing anything, clicked on “Update”. This allowed Srippet to parse the text properly.

That means a different workflow when I want to post formated screenplay properly-ish but it is a lot easier than trial and error hand coding the HTML. This is a handy little plugin for us screenwriters and I’d like to thank John August for originating the project and Nima Yousefi who it seems is spearheading it right now.

The following is the opening of my Lovecraftian redemptive horror film.

INT. BLAKE’S CAR – NIGHT

Headlights and wipers struggle against the downpour as the SUV makes its way down the winding backroad. The cellphone is docked and playing upbeat indie rock.

In the passenger seat, ALLISON POWELL (20s, girl next door pretty) sits with her arms crossed, staring out the windshield at the road ahead. Her eyes dart toward the driver --

Driving, BLAKE REILLY (late 20s, boy next door handsome) drums on the steering wheel with exaggerated enthusiasm.

BLAKE

Now how much fun was that?

He bobs his head to the music while Allison studiously ignores him. His grin has mischief writ large.

BLAKE

Come on, three days in Pittsburg- nothing but mathematics. It does not get any better than that.

He pumps his fist and --

Is that a hint of a smile from Allison?

Blake pokes her gently in the ribs.

BLAKE

Come on, you know you want to.

She twitches away from the poke and smiles as she shakes her head.

ALLISON

I gave my word.

Blake nods solemnly.

BLAKE

I hereby release you from you promise.

Allison grins big as she spins in her seat to point, her accusing finger almost touching Blake’s cheek.

ALLISON

Ohhh I told you so.

Blake opens his mouth to speak and Allison clamps her hand over it.

ALLISON

Oh no you don’t. I have barely begun this gloat.

(singsong)

You were wrong and I was right-

Blake pretends to bite at her fingers and as she snatches her hand back, he points to the the dash.

BLAKE

Technically, the GPS was wrong.

…And You Sir, Are No iTablet

The iPad looks to be a stellar eReader and top knotch hand held media player.

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I was thinking about getting a Kindle DX but while the Kindle lasts longer on a charge, gets eBooks a little quicker and costs a whole $10 less; it is a pale monochrome shadow of the iPad… especially since you can probably run the Kindle iPhone app without much fuss and Apple’s iBooks selection will probably be quite extensive.

Both of them are elitists who won’t play nicely with independent content producers – try to get your self published book, indie comic or movie into either one of their stores… go ahead, I dare you. It is pretty much a draw when it comes to distributing through them.

Amazon doesn’t have the decades of arrogance that Apple has built up so maybe they will come around- Apple will have to be dragged kicking and screaming to deal with the little guy. Then, once Apple gets over their bitching and moaning, they will announce to the world how awesome, cool and innovative they are to have been the first to help out the indie crowd.

I can already see the smug “Hello, I’m an Amazon. And I’m an iTune.” advertisements… then again, as I mock up the ad, that phrase plays out more in favour of Amazon than iTune.

Amazon-vs-iTunes

So as a device to play back something already created on a more capable device that hasn’t been purposefully kneecapped by its maker… the iPad is an okay, if incremental, device.

But I am so disappointed by it.

If the graphic work you do is meant to emulate fingerpainting, the the iPad just might be the tool for you. Don’t get me wrong, I’m not slamming fingerpainting, there is some damn fine artwork created with fingers.

Paper, charcoal dust and the hand. You can’t get much more basic than that.
Promo for Brushes for iPad

What I am doing is setting parameters.  If something like the above is what you do, well then the iPad just might be a useful content creation tool for you. It would be fine for concept art, quick sketches when you are away from your desk or roughing out a scene to send to your primary computer as reference. While there are creative uses for the iPad, they pale compared to what a non-crippled OS running full applications can do… and the thing isn’t all that much less expensive – nor is it much smaller (smaller would be a detriment in my mind anyway).

The crux of it is that the iPad will not run Photoshop, Painter or Manga Studio and it doesn’t have a pressure sensitive stylus input like a real tablet pc.

For 95% of creatives, there is nothing that this glorified iPod Touch can do for us that a tablet pc can’t do easier, faster, with greater control and much better output. There are caveats of course, there are always caveats. If the capacitive capable styli have fine enough resolution, and the drawing/painting apps grow up a lot… well then, that number may shrink all the way down to 90%.

Also, if you don’t already have the full applications on a desktop and can load them onto a second computer… well, then the $4000 or so it will cost to get a tablet pc and the applications will compare poorly  next to the sub $1000 it will cost to get painting with the iPad.

Before you jump on the iPad bandwagon because of the expensive software though, I’d suggest you check out the open source programs GIMP (to replace Photoshop) and Inkscape (a replacement for Illustrator but a poor substitute for Manga Studio) as well as the free (but not open source) version of Artweaver (to replace Painter). They all have their limitations compared to the applications they are trying to replace but they are free and they tower over the apps that you can get for the iPad.

The iPad will be fine for some light weight drawing and presentation but if you have enough discretionary cash to buy an iPad- why not spend a few more bucks on a real tool that has the full creative capabilities of a computer while still handling the playback chores with ease?

Sure you’ll have to switch to a Microsoft OS to get the most out of it but come on, the OS is just another tool and there is barely any functional difference between Windows 7 and Mac OS X. My last two jobs required full time use of the Mac and I use Windows on my own projects. Learn a few keyboard shortcuts and each OS’s UI peccadillos and you should pretty much forget which OS you’re on once you get into your actual application.

And if you are a True Believer who is not capable of abandoning your OS- well there is a little company called Axiotron who can (‘till March 2010 at least) sell you a modified Macbook for $1650 or mod your Macbook for $700 – the same as the top specced iPad will cost.

Modbook_pen_A

I had such high hopes for the iPad back when I thought it would be an iTablet. I’ve been using a six year old tablet pc running Windows XP and moving my drawing, colouring and editing to that brought about the biggest jump in productivity that I have ever had.

I’d hoped that Apple would step in and push the envelope a little, give Microsoft some competition and get them off their complacent butt.

Instead, we got the equivalent of a Newton MessagePad with a bump in graphics and some of the functionality removed.

The Medium is the Messenger.

Bear with me, I am a minarchist and things are about to get a little snarky in here. First, I want to emphasis that I feel it is morally wrong for the state to sanction and finance one group of people’s voice over others – others who are forced to pay for it.

But the point I want to make right now is that it is pragmatically wrong as well because the people writing the regulations and mandates have historically made decisions that have been detrimental to the industry both financially and artistically.

And they are at it again.

The “Canadian Media Fund”, after about a year of being hammered out as I write this, looks like it will mandate that supplicants applicants put forward a plan that encompasses as much of the television, game consoles, smartphones and web world as it can. Your funding will depend, not just how many propaganda cultural points you can hit, but how many mediums you can floodcast on.

I think the fund chasing producers and the government bureaucrats that hold the bags of taxpayer cash have all taken McLuhan too literally.

"The medium is the message" never meant that the medium replaced the message but that the medium influences the way the message is delivered and perceived.

It seems that many self styled pundits on the future of content delivery have decided that the medium is what it’s all about and that the message is merely filler.

Don’t get me wrong, as we grow to understand the newer mediums and how they influence the packaging and perception of the message, we will learn to create great and epic works that that fully exploit the nature of those mediums.

Personally I’m developing Red Hellas with plans for novels, a one hour dramatic TV series, comic books, a half hour webisodic series and  a MMOG… but it is organic to the world I am creating. That isn’t so for most of the other projects I’m working on and it would be counter-creative of me to try and force it.

The Iliad has been brought to life in epic poems, paintings, novels, movies and eventually it will be a Massive Multiplayer Online Game that can stand with the best of those old mediums.

Were Homer to start filling in the reams of funding forms today, the state would demand to hear the awesome ringtone and to know how his business plan monetized that MMOG within the next year?

And this would surely make it ever so much more likely to succeed critically and creatively, as well as ensuring that it will be just what the audience wants.</sarcasm>

While they have no idea where they are going, these men and women are running as fast as they can and making good time.

Please, may I offer up a replacement phrase that can be taken completely and utterly literally?

"The medium is not the message, it is just the messenger."

Now don’t give him to much crap to carry.

Athletes As Heroes?

I’m sitting in the city that is hosting the 2010 Winter Olympics, and listening to the media go on and on about the “heroes” that are here to compete.

This irritated me somewhat and got me thinking about why we venerate the men and women who play games as if they have actually done something… rather than just pretended to do something. What, in our evolution, could have brought about this odd psychological behaviour?

Over our history, going back to well before we were even h. sapiens, two of the larger driving evolutionary factors have been food gathering and fighting off other groups of humans and proto-humans. Those who were better at hunting and fighting had better survival rates and the people who were attracted to them produced children that carried these traits.

So where does playing games come in? It make us stronger, faster and more agile. Those who got a pleasant neurological feedback from playing games would play more ∴ become stronger, faster and more agile ∴ would be able to hunt and fight better.

So those who were driven to play would be more likely to attract mates than their more sedentary sibling… even though it was rather more calorie intensive than lounging around the cave. This would then layer in the drive of sexual competition so that even those who don’t get a thrill from playing games will participate so that they to can hunt and fight better… which allows them to attract a mate as well as their more “playful” sibling.

Through most of our history, the play hunting and play fighting would have been overshadowed by prowess in the actual activities that athletes only pretend to do.

It was fine and dandy if you could play a game better than anyone else- but if the other guy could actually do the real task better than you, they got the mammoth, they sacked the city… and they got the girl. So for most of our history, the people that pretended to do things never got the attention that was showered on those who actually did the real things.

I don’t think anyone can name the winners of the 786 BC Olympics but the names of Achilles is remembered from hundreds of years earlier because he actually did… rather than pretended to do (although he was also renown for the pretending as a adjunct to the doing).

As our societies became more technologically advanced, the actual hunting was mostly replaced by farming and combat became the work of large coordinated groups with weapons that killed at greater and greater distances with more and more anonymity.

When the real activity becomes too abstract or it is removed from our view, the evolutionary imperative isn’t smart enough to follow it and fell back to those who pretend to do the activity.

We went from venerating actual accomplishments to the hero worship of those who pretend to do things. This also may explain why actors (and yes writers) are better known and more admired than the people who actually do the real things themselves.

If the ability to provide food for the tribe was rationally held in high esteem, Norman Borlaug would be one of the greatest heroes of all time. He saved anywhere from hundreds of millions, to billions of people from starving to death. He died last year and hardly anyone noticed. I find that to be a sad thing.

The media and fans can load up all the BS they want about the “heroes” of the Olympics, the Superbowl, World Cup or whatever your sport of choice is… they aren’t heroes and it isn’t heroic.

Soldiers actually undertake acts of heroism. Crawling into a dark cave in search of dangerous men who want to kill you takes courage that is completely absent from sliding down a hill very fast, catching a prolate spheroid past an arbitrarily marked line or kicking a spheroid past another person and through an arbitrarily defined surface plane.

The pretend activities of athletes most certainly are difficult and they take a lot of perseverance and great effort – but they aren’t heroic. And just because you can die while competing in a sport, that doesn’t get you there. More people die from slipping in the shower but that doesn’t make me a hero every morning.

That said ranted, it is probably a better world because if this shift in hero worship. Could you imagine the effect it would have on wars today if all the hero worship that has fallen on those who pretend to fight was placed back on those who actually fight?

It could make for smaller more personal wars where the individual action is heralded and the anonymous mass killings of bombs and biologicals where seen to be “unworthy”.

I think it would be more likely that the people who get the most press would be those with the highest body count no matter how they get it.

So while I won’t join the throngs as they lavish praise on grown men and women who play games that fake activities almost nobody does any more… I’ll accept this as a suitable release valve for that particular evolutionary selection trait.

One thing I don’t understand is why Vancouver picked Japanese CHIBI style to create the mascots?

SumiQuatchiMiga

Oh wait… that’s right.

SumiQuatchiMigaPlushies

Never forget that Olympics is all about the gold.

maple-leaf-gold-coin-rev-300x300

A Little Inking in Manga Studio EX

Ink_Christina_HendricksInking of Christina Hendricks in Manga Studio EX 4 by Clint Johnson

One of the content creation avenues that are open to the lone artisan shop is graphic novels. If you can write and draw, the only barrier is your time.

You can work with a pencil and paper. I have and it has a certain charm to it, but is it slow and doesn’t lend itself to building a library of content to be repurposed.

The computer, that amazing multi-tool of the mind, allows a huge range of tools to create. In this post, I will extol the virtues of Manga Studio EX from Smith Micro. If you want to see what really acomplished artist can do with it, check out the selection of Google Videos or check out this Rorschach cover by Dave Gibbons.

 

So you see, while it does have that big old “Manga” right there in the name, it isn’t specific to that type of comic… you don’t have to start drawing big eyes and small mouths from right to left. What it is, is a program designed specifically to create beautiful lines that simulate ink and place them on a well laid out series of panels.

While it excels in layout, inking and lettering it can kind of has to be pressed into colouring. I would probably continue to take the images out to Corel Painter or Adobe Photoshop for better control of colour.

I have it installed on both my desktop and my old Motion Computing Tablet PC but do almost all my actual drawing on the tablet. (If you’ve ever used a real tablet computer you will understand why I am so completely disappointed by the iPad – a brand new product from Apple that is an unbelievably crippled thing that can’t do ten percent of what my six year old Windows XP based Tablet PC can do.?)

With the pressure sensitive pen of the Tablet PC drawing in Manga Studio EX is almost like using a brush and ink… except when you make a mistake it is a matter of hitting undo rather than redo from scratch.

I did the above drawing of the zaftigalicious Christina Hendricks as practice and I think it turned out adequate for my purposes… now I will have to spend hundreds of hours more to get up to speed. That drawing took the better part of a day and it isn’t even a proper panel- that would probably take me two or three days right now.

Give me a few months full time with this software and I think I could start turning out a solid workman’s one or two panels a day that I would find acceptable. When I will find that time is another question altogether.

The project I am most interested in tackling is set in the sword, sorcery & singularity world I am building called Red Hellas. Since it is a full world building project where practically everything will have to be designed fresh, the art design will probably take longer than the actual drawing.

It would probably make more sense for me to start with a project like taking Space Inc. out to a comic book series aimed straight at the heart of the space advocates. The stats show that NASA’s websites passed the 18 billion hits a year a while back… and yes, that is billion with a ‘b’. If I can’t get to Tom Hanks or Morgan Freeman then I just may have to steer it away from the television to the realm of ink.

So, What Do You Need?

One of the things people do wrong is go into a pitch desperate to get the other person to do something for them. The are stuck on what they themselves need.

In actuality, what I want to do is convince the agent, manager, development executive or producer that I can do something for them. Not just one something but a lot of somethings and for a lot of years.

Since I ain’t cute enough to wiggle my eyebrows suggestively toward the good old casting couch, I have to give them confidence that I can consistently produce that which the the entire industry runs on. They need scripts and they need ideas turned into scripts competently.

I can do that for you.

You are an agent that wants a marketable project for a star client? I have a completed script that could work for them… but if none of those is the tailored fit that you’re looking for, well then I can bespoke one of the ideas I have waiting to be developed. If you don’t think any of them are going to excite the client- well is there a genre or subject matter that they want to tackle? I can take it from scratch.

You’re a producer looking for a marketable high concept film that can sell itself with a poster and a trailer and doesn’t need a $5 million dollar actor? I have just what you need right here… and with limited locations if that is what you want.

Or you’re a producer who needs a big tent pole film that will attract an actor who commands $20 million? You want that in a superhero, fantasy or… hey, Warner Brothers doesn’t have the rights to The Odyssey, that sucker has been public domain for almost three thousand years. I’ll write it, but may I suggest that you approach Mel Gibson to direct and star? The man would nail Odysseus and his movie making style would fit the tale perfectly. (Some of you readers may see him more as Ulysses than as Odysseus but that man knows story structure and I can’t really see anyone else doing a better job of either incarnation)

You are a TV producer who needs a show for either a cable channel or a broadcast network? I have great ideas but also understand that one of those is a show that needs to win critical acclaim as it builds a solid fan base while the other needs to hit as wide an audience as possible while hopefully getting some Emmy attention.

I also understand that sometimes it works the other way ‘round. Right now, NBC needs, with the desperation of a drowning man, a series that the critics rave about. They also need shows that can draw in 15 million or more viewers but they won’t find them until people start talking about great shows and NBC in the same breath.

Killing off five prime time scripted shows to fit in Jay Leno slammed on the brakes and people stayed away in droves. Enough audience did stay to make it financially viable… if they didn’t mind slowly dwindling away to irrelevance in the entertainment world while they chased a slim profit margin. The audience needs to be lured back and that will require a season of critically acclaimed shows that rival cable’s best – as lead ins to competently done shows that capture mass audience. Not just time slot lead ins but to lead the audience back in to the network.

Don’t get me wrong, I never miss an episode of Chuck, but NBC needs a show to rebuild the brand… a show like… say ‘Space Inc.’.

So, what do you need?

Pitchmarket 2010 Research Mode

The first thing to do when going into a pitching event like this is to learn everything you can about the people that have been brought in to sit across the table from the pitching masses.

Just pitching anything to anyone is a recipe for irritating people. If what you have to offer doesn’t fit with the person then it is a waste of both their time and yours.

Using IMDB-Pro, the supplied links and bios on their blog along with good old Google; I try to find out what they and the company have done before- then look at the development slate out ahead of them.

Then I have to make an honest assessment of the fit. Do they have a record of producing material in the same genre as the script I want to pitch to them? Do they have a track record of completing projects to a standard that I would be comfortable with? Are they already working on something that is eerily similar to what I want to pitch?

The trouble with my TV series Space Inc. is that it is a perfect fit for Tom Hanks’ Playtone as well as being a very good fit with Morgan Freeman’s Revelations Entertainment and a not bad fit for Ron Howard’s Imagine Entertainment… after that there is too strong a chance of it getting royally screwed up.

If I had creative control I could make it with any one of the dozens of good production companies. No production company would take that chance on a writer without years of experience in the writing room and that is only reasonable and expected.

My research is much more exhaustive than these postings will portray, there are pages for each person and links galore, but these posts will give bullet points, tips and conclusions.