Bear with me, I am a minarchist and things are about to get a little snarky in here. First, I want to emphasis that I feel it is morally wrong for the state to sanction and finance one group of people’s voice over others – others who are forced to pay for it.
But the point I want to make right now is that it is pragmatically wrong as well because the people writing the regulations and mandates have historically made decisions that have been detrimental to the industry both financially and artistically.
And they are at it again.
The “Canadian Media Fund”, after about a year of being hammered out as I write this, looks like it will mandate that
supplicants applicants put forward a plan that encompasses as much of the television, game consoles, smartphones and web world as it can. Your funding will depend, not just how many propaganda cultural points you can hit, but how many mediums you can floodcast on.
"The medium is the message" never meant that the medium replaced the message but that the medium influences the way the message is delivered and perceived.
It seems that many self styled pundits on the future of content delivery have decided that the medium is what it’s all about and that the message is merely filler.
Don’t get me wrong, as we grow to understand the newer mediums and how they influence the packaging and perception of the message, we will learn to create great and epic works that that fully exploit the nature of those mediums.
Personally I’m developing Red Hellas with plans for novels, a one hour dramatic TV series, comic books, a half hour webisodic series and a MMOG… but it is organic to the world I am creating. That isn’t so for most of the other projects I’m working on and it would be counter-creative of me to try and force it.
The Iliad has been brought to life in epic poems, paintings, novels, movies and eventually it will be a Massive Multiplayer Online Game that can stand with the best of those old mediums.
Were Homer to start filling in the reams of funding forms today, the state would demand to hear the awesome ringtone and to know how his business plan monetized that MMOG within the next year?
And this would surely make it ever so much more likely to succeed critically and creatively, as well as ensuring that it will be just what the audience wants.</sarcasm>
While they have no idea where they are going, these men and women are running as fast as they can and making good time.
Please, may I offer up a replacement phrase that can be taken completely and utterly literally?
"The medium is not the message, it is just the messenger."
Now don’t give him to much crap to carry.